Eddie JohnsonBasketball · EJ Scoring Lab
Learn the scoring craft.
Lessons and AI conversations built around Eddie’s scoring expertise.
FOR ATHLETES & SPORTS IP HOLDERS
Your sports IP.Your AI business.Your rules.
For athletes, sports IP holders and authorized representatives. Turn your licensed voice, expertise, stories and likeness into AI lessons, agents, podcasts and brand experiences—with your commercial choices built in.
Tailored to your rights, source material, audience and review choices.
AI Licensed TwinEddie JohnsonBasketball · EJ Scoring Lab
01 / Your sports IP, extended
One identity.
Different possibilities.
Choose how your expertise shows up.
Your voice, knowledge and content. Your call.
Voice / Example capability
A voice with a point of view.
Bring your voice and storytelling style to podcasts, lessons and licensed brand experiences.
Explore AI PodcastAI representation, not a personal or live answer.
02 / Explore the experience
Talent you know.
New ways to connect.
Kevin RaySports broadcasting
Make your story heard.
Explore the podcast format. Bring voice, perspective and career stories together.
John BootyFootball · NFL career
Build around your community.
Bring athlete knowledge, member experiences and licensed collaborations into a Club.
What you can create
Put your career knowledge to work.
Teach
Turn your techniques and training insights into lessons.
Tell your story
Shape career stories and audio from material you choose to share.
Partner with brands
Create licensed collaborations with partners you approve, on agreed terms.
How it starts
Start with a practical conversation.
- 01
Choose your direction
The sports IP you hold or represent, your source material and audience.
- 02
Shape and review
Voice, expertise, likeness and content — choose commercial uses and review.
- 03
Build your AI experience
Agree the licensed scope and deployment with your authorized representative. Choose what appears and where.
Human judgment for AI.
The heart of AI. Grounded in human wisdom.
SuperEthos helps enterprise AI teams bring human expertise, values and context into recommendations, with a clear path to human review. For your sports IP experience, that means recommendations shaped by your expertise and review choices.
Generated messages are AI responses, not answers you personally delivered. Super Control keeps permission for connected actions separate from the recommendation.
Explore human judgment for AI
Quick answers
- Who is Super Athlete for, and what can I create?
- Super Athlete serves sports IP holders, including athletes and their authorized representatives. Build licensed AI lessons, twins and agents, podcasts, clubs and brand experiences from your voice, expertise, stories and likeness. Explore named athlete experiences for learning and storytelling; access and membership rules apply.
- What inputs make my AI experience different?
- Bring voice recordings, teaching material, interviews, stories and likeness assets you have rights to use. Super Athlete connects your experience to source material and explicit commercial choices—not a generic or unauthorized athlete clone. Generated responses and performances are identified as AI, not messages the athlete personally delivered.
- Who chooses ownership, commercial uses and human review?
- You or your authorized representative choose the licensed material, audiences, partners and uses; ownership and commercial terms are agreed for your deployment. Super Identity addresses rights scope, Super Data connects sources, and SuperEthos brings human values and context to recommendations. Super Control governs integrated actions separately. Your review choices define what represents you and when a new use needs a human decision.
- How do I start building an AI experience?
- Choose “Build my AI experience” and tell us which sports IP you hold or represent, your source material, audience and goals. Prepare an email draft on Contact, then send it from your email app or copy the text. We discuss licensed scope, formats, review choices and deployment. Existing public experiences open separately under their displayed access rules.
Start with your expertise.
Build a licensed AI business from the sports expertise, voice, stories and likeness you hold or represent. Teams and leagues can explore LootMogul’s sports organization programs.
Four connected layers, distinct responsibilities.
- Super Identity
- Choose how your voice, likeness and expertise are used.Identity and permitted uses
- Super Data
- Build from your lessons, stories and game knowledge, connected to their sources.Your knowledge and sources
- SuperEthos
- Your values, audience context and human review guide the recommendation.Human context and review
- Super Control
- Set permissions for connected channels and actions. Keep control over how your AI is used.Integrated permissions and authorization
SuperEthosKeep answers connected to source material, preserve context and route new commercial uses to rights-holder review. Judgment informs; independent permissions decide.
Supporting reading: Rogue AI Agents: Is a Kill Switch Enough?Build my AI experience
Tailored to your rights, source material, audience and review choices.
Configured per rights holder · How your athlete program works