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    Announcements, Launches & Milestones

    Official announcements — ambassador signings, AI Club and product launches, partnerships, company milestones and media coverage.

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    Official EJ AI — Eddie Johnson launches EJ Scoring Lab on Super Athlete
    Featured · Athletes & Ambassadors · Product

    Official EJ AI Launches EJ Scoring Lab Inside the AI Academy

    Eddie Johnson — 17 NBA seasons, 19,202 career points, 1989 Sixth Man of the Year — becomes the first featured personality in the Super Athlete AI Academy.

    Read the story

    Latest announcements

    Kevin Ray in front of the K-Ray's Boom Room Café emblem
    Athletes & Ambassadors · AI Media

    Kevin Ray Signs Multi-Year Brand Ambassador Deal — and Takes Sports Broadcasting Global With AI

    An Emmy-winning broadcaster with 30+ years behind the mic opens K-Ray's Boom Room Café — his licensed AI Sports Club, now speaking 80+ languages.

    4 min read
    Super Athlete signs multi-year brand ambassador deal with NBA legend Eddie Johnson
    Athletes & Ambassadors

    NBA Legend Eddie Johnson Signs Multi-Year Super Athlete Brand Ambassador Deal

    19,202 points, 17 seasons, a Sixth Man of the Year award and decades in the booth — now available as licensed, interactive basketball intelligence.

    4 min read
    Announcement graphic: Super Athlete secures a multi-year deal with Dr. Sujith, shown in a dark suit beside the Super Athlete logo, titled an authority in consciousness, human potential and peak performance
    Athletes & Ambassadors · Partnerships

    Super Athlete Secures Multi-Year Deal with Dr. Sujith

    Authority in consciousness, human potential and peak performance joins the Super Athlete identity network.

    5 min read
    Super Athlete founders featured in Entrepreneur
    Partnerships · Media

    Entrepreneur: What Happens When an Athlete's AI Intelligence Gets a Humanoid Robot?

    Entrepreneur explores the Super Athlete roadmap from licensed Digital AI identities into AI Consciousness™ and Physical AI.

    2 min read
    Official partnership graphic: National NIL Sports with Super Athlete and LootMogul
    AI Clubs · Partnerships

    National NIL Sports AI Club: AI Built Around the Athlete

    Representation, education, mentorship and family guidance — with the athlete holding the keys to their own identity.

    3 min read
    Cricket batter playing a cover drive under stadium floodlights
    Partnerships

    Super Athlete Goes Global With Cricket

    Recent Major League Cricket broadcast-partner experience through Willow points at what a year-round, multilingual cricket AI experience could look like.

    3 min read

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